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MUMBAI: The global economic meltdown has had quite an unpleasant impact on the inaugural edition of the ‘Asia-Pacific OOH Media Convention‘. Fewer entries from delegates and...
MUMBAI: With the cricketing season pouring on to the television space, the game “endorsers” have surely had their brand impact on the target consumers. As a...
MUMBAI: British Sky Broadcasting (BSkyB) and Discovery Networks Europe has strike four year ad sales deal. As per the deal, Sky Media, the ad sales arm...
MUMBAI: Dhanalakshmi Bank has appointed Ogilvy & Mather (O&M) as its agency of record to chart out a new brand proposition and communication strategy for the...
MUMBAI: The Advertising Agencies Association of India (AAAI) has conferred Madison World chairman and managing director Sam Balsara with the AAAI Lifetime Achievement Award. The award...
