The actor fronts new campaign "Tile Expert Ka Tile Adhesive", going live nationwide from 16 October, 2026
Gen Z shoppers lead the surge, while non-metro markets account for 82% of orders and fashion sellers nearly double
The partnership will explore flexible payments, exclusive offers and tailored travel deals for different customer segments
The former Ogilvy executive brings over two decades of experience as the agency sharpens its technology-led marketing capabilities
The new partners will drive AI adoption, performance marketing and closer integration across the independent agency network
