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Long-term deal to manufacture and distribute Reebok-branded fitness products from April 2026.
Godfather stunt racks up 7 million impressions, blending humour with hype
The quick service restaurant giant is ending a 15-year franchise partnership with the American doughnut chain, even as it renews its Domino's agreement for another 15...
The tyre giant is backing one of Indian cricket's brightest young stars, deepening a sporting association that goes to the heart of its brand strategy
The writing instruments giant has hired Hitesh Singla as head of marketing, betting on his two decades of brand-building firepower to ink a bolder consumer story
