With increasing competition, becoming visible to the customers has become crucial for brands.
The film draws parallels between traditional blessings and modern prosperity.
Highlights premium products, Hero Emulsion and Zero Damp Advance, featured in the films.
New vertical aimed at driving music-led engagement; collaborates with Himalaya, ITC, and Myntra.
With the rise of e-commerce, traditional malls have faced the challenge of remaining relevant.
