It has been teasing viewers about Mahashivratri gala; now it has given details about the content
The streamer describes it as "a fresh, authentic and rooted story"
It reported a 9.8 million growth in its user base, with streaming households reaching 89.8 million
Live streaming the concert was a masterstroke, reports 8.3 mn views, 165 mn minutes watchtime
It explores themes of love, family, and self-discovery, perfectly- timed for the season of romance
