The streaming platform adds conversion measurement, audience targeting and DSP integrations as it prepares to enter 15 more markets in 2027.
India viewing hours jump 24 per cent and paid additions hit a quarterly record as Netflix cuts its 2026 ad and cash flow forecasts.
The streaming platform is tightening spam detection, labelling AI Personas and expanding artist verification as synthetic music grows.
Talks remain unsigned as digital revenue contributes 73 per cent in H1 FY27 and content investment stays at Rs 90 to 100 crore
Facebook, Instagram, TikTok, Snapchat and YouTube face potential court proceedings over alleged failures to block under 16s
