The subscription-free OTT platform brings cricket, football, weightlifting and tennis to Indian households across the festive season
‘Don’t Go Na’ marks the Coca-Cola India brand’s first brand-led micro drama, with episodes rolling out on Instagram and YouTube
The platform is tightening ad presentation standards as its AI powered X Lift tool seeks to simplify campaign creation and targeting
At CII Big Picture Summit 2026, Monika Shergill and South Indian creators discuss global reach, creative risks and changing audiences
At CII Big Picture Summit 2026, Mortal, Thugesh and Aishwarya Singh discuss monetisation, AI and global ambitions
