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MUMBAI: Facebook has announced its new destination for cross-platform measurement called — advanced measurement. The first two products will focus on reach and attribution. Advanced Measurement...
MUMBAI: Leading the user-generated content ecosystem in India, Alibaba Group’s UCWeb Inc has announced the launch of We-Media Reward Plan 2.0, a self-creating content platform in...
MUMBAI: It clearly is looking at spreading its net far and wide, at least on the availability front. Global video on demand service Netflix has announced...
MUMBAI: Beyond the hype, what are the ground realities of earning revenue? Or, is it still all about investing in content and infrastructure? When’s the likely...
MUMBAI: Much is in store for Over-the-top (OTT) content aggregator platform Hotstar. A game-changer in the industry which managed to generate 175 million downloads in two...
