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MUMBAI: With smartphone gamers constantly on a rise in India, brands are turning to gamification for boosting adoption and user-engagement. Partnering with fun and popular mobile...
MUMBAI: Most Indian over the top (OTT) and even traditional mediums have assumed that Indian audiences aren’t willing to pay for content. But of late, discussions...
MUMBAI: There’s further disruption coming thanks to the Reliance Jio juggernaut. Reliance Industries chairman Mukesh Ambani has said this time and time again for the mobile...
MUMBAI: The growth of video streaming is beyond question as streaming devices are easier options for viewers to explore various chunks of content. However, streamers in...
MUMBAI: Netflix is showing its clout as its popular show Stranger Things’ has emerged as the most popular digital original series in most markets. Parrot Analytics’...
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