Netflix and Balaji Telefilms's captive reality format turns Fridays into a national appointment, with 2.5bn views and viewers across 12 countries tuning in
The man who taught the region's broadcasters what an app on a Smart TV was steps away from the connected-TV giant to become a free agent
Over 100 titles across two years, dubbed into Hindi, Tamil and Telugu, mark the sharpest India-specific push yet in the two firms' global partnership
Karan Johar returns as 21 celebrity contestants battle in reality thriller
DMart boosts spending while Trent and V-Mart bet on targeted engagement
