India’s streaming audience stopped grazing in 2025 and started choosing with purpose. As viewing shifted from endless scrolling to deliberate selection, Amazon MX Player emerged as...
MUMBAI: Chana Jor OTT is signing off the year with a festive flourish. As viewing habits tilt towards quick, mobile-first entertainment, the micro-drama platform has unveiled a...
NEW YORK: Paramount and Netflix have delivered knockout performances in November’s streaming battle, each posting double-digit growth that has reshuffled the media distributor rankings and left...
MUMBAI: While Christmas campaigns usually arrive wrapped in sparkle and spectacle, Shemaroo Entertainment has chosen to dim the noise and turn up the nuance. Its latest...
MUMBAI: Blink and you might miss it but that’s precisely the point. Microdramas, those bite-sized, vertically shot stories running a minute or two per episode, are...