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Top shows clock millions of views as platform expands across 7 languages
Short-format boom grows, 71 per cent users rely on UPI autopay.
$2.8 billion fee lifts cash flow to $12.5 billion; shares fall nearly 9 per cent.
Massive card billboard, buses and shelters recreate 1960s Bombay.
Hit shows and global franchises arrive as platform sharpens streaming edge
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