India's homegrown TV operating system teams up with the Malayalam streaming giant to tap a surging regional audience
Clips, which started with NBA highlights, is expanding to movies and shows as Prime Video bets on the scroll habit to drive discovery
India’s animation race is no longer just about drawing characters for global studios, it is increasingly about owning the worlds those characters live in.
Weekly Hindi show mixes cricket chatter, comedy and fan banter on Free5
Unified platform combines free and paid streaming under Prime Video