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MUMBAI: Spotify is cranking up the volume on its advertising game in India, launching the Spotify Ad Exchange (Sax) and unleashing its generative AI ads. This...
MUMBAI: Malaysia’s media heavyweight Media Prima Berhad has jumped into bed with French tech firm Broadpeak to revolutionise advertising on its streaming platform Tonton. The partnership,...
MUMBAI: JioStar India’s JioHotstar has reached a milestone of 200 million paying subscribers, making it “one of the biggest streaming services anywhere in the world,” according...
MUMBAI: The Walt Disney Co has launched new advertising technology integrations to enhance live streaming monetisation on its platforms earlier this week. Advertisers can now programmatically...
MUMBAI: The humble television has evolved from mere entertainment box to potential shopping portal, as new research from LG Ad Solutions reveals viewers are itching to...
