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The Mumbai-based outfit's largest-ever global campaign comes with a $75m prize pool on the line
Fifa has slashed its asking price by 65 per cent but India's broadcasters are still not buying
Furniture brand showcases ergonomic gaming chairs at major Mumbai esports event.
Campaign featuring Rinku Singh, Varun Chakravarthy and other stars boosts engagement ahead of FIFA World Cup 2026.
New MoU aims to accelerate innovation in gaming, esports and AI-driven entertainment.
