The digital-first brand is set for launch in Jaipur, Chandigarh & Gurgaon next year.
80 per cent of ALTBalaji’s current viewers are less than 35 years of age
Elaborates on how Endemol Shine India is meeting the high demand for content.
The shift led by the company's focus on the consumer-centric approach in the post-pandemic world.
The company also saw huge spike in first-time e-buyers for Television in last eight months
