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Mumbai : How does one craft a winning marketing strategy when your brand’s target group (TG) is basically every 18+ out there, and when the entire...
Mumbai : After having spent over 13 years at Isobar, heading the group in South Asia and launching its India division in 2008, Shamsuddin Jasani moved...
For those of us who have spent precious stretches of time stuck in traffic jams during rush hour, the thought of getting on a bike and...
Mumbai: The growth of Connected TV adoption in India fuelled by affordable internet and smart TVs and availability of a range of streaming devices has opened...
The ed-tech sector in India is witnessing unprecedented growth owing to the accelerated adoption of technology. The pandemic further strengthened the trend, with schools, colleges, and...
