Ratings are important but there is a lot more to media planning and buying than just GRPs (gross rating points) and CPRPs (cost per rating points)....
Schooled in Bombay in Campion and Cathedral School. B.Sc. (Hons) in Biochem and Zoology from St. Xavier’s College, Bombay. MMS (Marketing) from Sydenham Institute, Bombay. Joined...
Vikram joined the list of renegade engineers when he started with DCM as a Management Trainee in 1984. An MBA later he was with Procter &...
TRAINING – Deutsche Welle T. V. Training Centre, Berlin Advanced professional training in the field of programme acquisition and broadcast scheduling for T .V. broadcast senior...
A post-graduate in Business Management from XLRI, Sankara Pillai started his career in Market Research at IMRB in 1984. He spent 8 years with IMRB specialising...
