The e-auction will be conducted in accordance with the online methodology.
With this new effort DISH Media combines CTV and linear advertising.
Best of short format content will be available on Tata Play Binge through ShortsTV.
A year's worth of slots, from 1 April 2023 to 31 March 2024, have been auctioned.
Both the channels have won the 63rd e-auction process conducted on 18 November 2022.
