The auction will be tentatively held on 11 July.
With this new effort DISH Media combines CTV and linear advertising.
Best of short format content will be available on Tata Play Binge through ShortsTV.
A year's worth of slots, from 1 April 2023 to 31 March 2024, have been auctioned.
The SES sample consists of one out of every 175 households in India.
