Leading players have stepped up to promote their hybrid set top boxes amid challenge from OTTs.
More than 15 million set top boxes have already been upgraded to the new software
It will be now available at Rs 2,999 and Rs 2,499
Tata sky has seen 2.1 per cent market share growth in the quarter ending March
It plans to shift 50% of its production to India by FY 21 Q1
