The campaign will be spread across print, TV, OOH.
Writes to the company seeking reconstitution of the board
The total number of active DTH subscribers declined to 69.57 million.
News channels Vertent Samachar Plus 24X7 and FM News won the bids.
Ishara TV, Naaptol, Showbox, Sun Marathi and Enterr10 Bangla were successful bidders.