Outdoor advertising had a fantastic 2019. Defying predictions, India’s OOH (Out Of Home) industry, grew at over 15 per cent. Driven by IPL, elections and a...
A marketer must stay focused on both short and long-term goals
A lot of challenges await them as they look to maintain their presence
Video piracy is not dissimilar to a game of cat and mouse where both protagonist and victim are caught up in a seemingly unending match of...
In a recent reshuffle of his cabinet colleagues and their portfolios initiated by PM Modi, a surprise move was not Ministry of Information and Broadcasting (MIB)...
