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Broadcast to mobile is a fascinating concept which came into light in the early 2000s. The mobile networks were busy with offering GPRS based services. The...
The Covid2019 pandemic has presented serious challenges when it comes to stabilising the overall economy amidst lockdown, one of which is changing industry dynamics. Covid2019 has...
'Just take an Uber', is the fastest way of telling, 'arrange a clean, safe, convenient, mode of transport for yourself'. Theoretically, the company and its marketers...
A clever digital campaign, captivating brand activation or a smart app – what constitutes modern marketing? Does one need to think beyond activation and digital strategies...
Covid2019 is the most dreaded word right now and rightly so. As we know, it hasn't only claimed many lives but the livelihood of many too....
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