After the success of non-scripted format, the company is now aiming at creating scripted drama.
Prasar Bharati and other public broadcasters share their views on TRAI’s consultation paper
Approx. 20 per cent of total ad revenue on the channel is from local advertisers
The channel has seen stronger growth in the urban market since its launch
The company will launch four co-owned IPs from the international market in India.
