Experts speak about catering to the content demand without losing focus on storytelling.
Experts believe that the next phase of OTT is going to be super successful.
The platform has 30-35 advertisers at present and it aims to garner hundred by the end of 2022.
The brand has witnessed a transition since it started its business in the market.
Kanakia Group chairman exclusively spoke to IndianTelevision.com about what's next for MovieMax.
