MUMBAI: With the 2018 FIFA World Cup set to kick off on June 14, Sony Pictures Network India (SPNI) is gearing up for the company’s most-anticipated...
MUMBAI: Royal Enfield or RE as it is popularly known has been one of the secretive brands that have forever been tight-lipped; never wanting to talk...
MUMBAI: The last few years have seen a major shift in consumer behaviour and the way brands interact with them through various mediums. So, the industry...
MUMBAI: Imagine a future without advertising! Not a pretty sight, is it? If that ever happens it would lead to major agencies and brands shutting down...
MUMBAI: Most brands can easily take up any form of promotion when it comes to advertising themselves. But some brands have the hard task of not...
