At Ficci Frames 2025, Madison World chief urges 60-40 branding-performance balance.
From cybercrime to cinema, the CM and Bollywood’s Khiladi spark an engaging dialogue.
From boardrooms to newsrooms, Indian broadcasting is facing an exodus driven by shrinking ad revenu
Saiyaara’s Rs 99 ticket strategy shows low prices can pull big crowds and bigger collections.
Nostalgia meets strategy as 90s/2000s hits CID, and Kyunki to lure audiences back to TV
