After premium football, Zee Entertainment tees up PGTI across Unite8 Sports and Zee 5 with up to 120 hours of live coverage
Advertising outlay falls to Rs 226.59 crore despite 11.6 per cent revenue growth, while India FMCG business expands 10.7 per cent
Exports climb 18 per cent to 2.41 lakh units, while April-October sales grow 22 per cent to 35.79 lakh units
Season two clocks 2 billion social views, 300,000 Reels and 62 million music video views
The digital-first push spans film, television, regional stars, AI creators, quick commerce, print and outdoor advertising across India