Playbook recommends five months of connected marketing as creators, AI and smaller cities reshape festive shopping
Video Kickstart Bonus requires 15 vertical videos in 30 days as X shifts towards originality-led monetisation
InstaHelp losses deepen while Urban Company seeks Rs 2,500 crore and explores residential ACs under Native
The AI-powered platform aims to bring cross-platform media investments into one system, with data-driven budget allocation and campaign optimisation
Marketing spend jumps 44.3 per cent to Rs 129.9 crore as revenue grows and large deal bookings slide
