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Ratings are important but there is a lot more to media planning and buying than just GRPs (gross rating points) and CPRPs (cost per rating points)....
Balaji Telefilms, at a meeting of its board today, approved the sub-division of the leading production house’s shares of face value of Rs 10 each into...
MUMBAI: A gamble more than two years in the making is about to be played out on Sony from Monday. At stake are not only the...
NEW DELHI: In what is termed a bid to strengthen its marketing efforts, national broadcaster Doordarshan has brought in former Zee Telefilms CEO Vijay Jindal to...
Just in his mid 40s, Kaushik Roy has a wealth tucked away in his mixed bag of experiences. His return to Mudra last year as executive...
