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MUMBAI: One of Indian advertising’s sharpest advertising minds is switching gears. After a 16-year career spanning heavyweights like JWT, Contract, Taproot Dentsu, and Tilt Brand Solutions,...
MUMBAI: India’s content creators have been grooving without a licence until now. In a game-changing move for the booming creator economy, Hoopr has launched Hoopr Smash,...
MUMBAI: In a season where every ball counts, Google Pay has swung big with its latest IPL 2025 campaign, ‘Sab Tick Hai Team’, created by Lowe...
MUMBAI: This summer, it’s not just temperatures soaring-so is Thermocool’s brand game. Thermocool Home Appliances has teamed up with the upcoming Hindi cinema thriller Raid 2...
MUMBAI: Balaji Telefilms, the name long synonymous with India’s soap-operatic swagger, is charging ahead in the digital domain. Its newly energised arm, Balaji Digital, is making...
