The partnership will bring the awards ceremony to worldwide audiences while introducing digital-first programming, exclusive collaborations and behind-the-scenes content across IIFA Week.
Parekh, currently senior director, marketing, Asia Pacific, takes over on 1 December, succeeding Gunjit Jain, who steps down after more than 18 years
Created by TBWA\Lintas, the campaign showcases luxury through colour and design across TV, CTV, digital, OOH and print
LIONS Advisory and TOURISE study finds 60 per cent of travel ads look alike as personalisation and AI reshape marketing
Festive wear orders up 400 per cent, oxidised jewellery sales surge 40x and 70 per cent of essentials are bought on the day of Garba events
