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BARC Week 8 data shows news share rising to 8 per cent despite T20 World Cup
AI driven search and ad tools boost relevance and results for brands.
MCA approves name change effective March 11 following 60.76 per cent stake acquisition.
Layoffs hit creative studio unit as leadership and strategy shifts unfold.
Agency group invests about $1 million as it shifts to AI driven growth planning.
