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MUMBAI: Cricket advertising in India is a genre unto itself, but Sony Pictures Networks India may have just served up one of its most affecting innings...
MUMBAI: The cards have been reshuffled in India’s online gaming arena and this time, it’s the law dealing the hand. Following the enactment of the Promotion...
MUMBAI: Jungle fever has hit Gurugram — not in the streets, but inside FCB India’s brand-new office. The creative agency has swung into its freshly minted...
MUMBAI: Popcorn and a movie? That’s yesterday’s script. Cinépolis has rolled out Foovies, a lifestyle-first concept that lets audiences savour freshly made meals while watching their...
MUMBAI: Clickonomics at work. Advertising is no longer just a sideshow to the economy; it is fast becoming one of its main acts. Global ad spend,...
