Industry pundits believe their partnership will prove to be win-win.
Carmakers are hopeful that the Dussehra-Diwali period will bring much-needed cheer to the industry
The brand has allotted 60-70 per cent of its marketing budget to digital medium.
Metro Brands is focussing on increasing its reach and engagement by investing in influencers.
The ed-tech firm hopes the Virat Kohli ad will help attract new users to its professional courses
