NEW DELHI: Fazed by stagnant viewership and battling a “negative perception”, Doordarshan has set up a strategy ‘War Room’ to look into re-vitalising the pubcaster’s marketing...
NEW DELHI: Digitisation of Indian TV homes, thought to be the panacea for many ills afflicting the broadcasting and cable eco-system, may have slowed down in...
NEW DELHI: “Strongly feeling” that misrepresentation of a product, especially a food product should be taken very seriously considering the influence of celebrities and high net...
NEW DELHI: It’s the business of consumer connect, realistically. Noting that there was a dearth of good branded content and the British media invested 350,000 pounds...
NEW DELHI: This one will make radio fans go ga-ga with delight. Radio still remains the number one trusted source of news for European citizens even...
