Who owns it is not as important as making the right moves, say industry experts.
The company’s USPs are rooted in audience, acquisition, growth, and re-market.
The biggest icing on the cake is the auto industry.
The multiplexes have seen strong growth in the number of screens, ticket prices and F&B.
Ad spend growth this festive season will be 7 to 8 per cent but will accelerate in 2023.
