MUMBAI: English general entertainment channel Star World’s strategy is simple! get more viewers to sample it by launching new shows almost every month. The latest addition...
MUMBAI: In April, The History Channel (THC) had repositioned itself as an entertainment channel while staying true to its core proposition of airing content with a...
MUMBAI: Infotainment channel Discovery’s aim this year is to forge a closer viewer connect through more local content. To achieve this it has increased the Discover...
MUMBAI: It now seems almost impossible to imagine a world without the threat of terrorism. Terrorist groups and their motives have become a cause of tension...
MUMBAI: It has been a little over four months since Sony’s English movie channel Pix went on air. The channel positions itself as being different from...
