Avasthi talks about addressing the challenges around OTT measurement in India
Sikka discusses her content strategy at Nickelodeon’s 11th IP launch
Shorter OTT release windows and direct-to-digital, too, will stay say experts
The Bengali OTT platform is also eying expansion in the non-Bengali market.
Bikano’s marketing head Dawinder Pal discusses the brand's priorities for the next two quarters