With the spike in ad spends, marketers are gunning for a relatively ‘normal’ Summer 2022.
Reveals why the brand with largely rural TG chose to challenge gender norms with its campaign
The marketing executive revealed why its flagship brand Act II popcorn chose not to go the IPL way
The author, former Leo Burnett executive shares the core difference of political vs brand campaign
"It all comes down to whether the brand can walk the talk or not," believe the marketers.
