MUMBAI: The second season of Pro Kabaddi League (PKL) is all set to go on air from 18 July and Star Network is busy amassing sponsors for...
MUMBAI: Besides quality content, cinema needs a substantial marketing plan to drive the audience to theatres and count crores at the box office. Though there are...
MUMBAI: Sports is a lucrative genre for broadcasters as advertisers fritter huge sums of money for both on-ground and on-air sponsorships. However, the bang for their...
MUMBAI: Even as there are talks of media and entertainment behemoth Eros International looking to disrupt the Hindi movie channels space with its plans to launch...
MUMBAI: Even though football is not considered to be a revenue generating game for broadcasters due to its limited scope to append advertisements, Ten Sports has...
