iWorld
Zee Digital launches AVOD platform OZEE
MUMBAI: Zee Digital Convergence Limited (ZDCL), the digital arm of media & entertainment conglomerate Zee Entertainment Enterprises Limited (ZEEL) has launched a new video on demand platform called OZEE.
The platform will follow the AVOD (advertiser based video on demand) model. Pertinent to note here is that Zee already has an over the top (OTT) platform in DittoTV.
The new platform OZEE will celebrate life at the consumers’ own pace and will offer entertainment in a manner that resonates with the vision of ZEEL’s corporate philosophy – Vasudhaiva Kutumbakam – The World is My Family.
The app highlights enhanced user experience, tempting first time exploration followed by loyal viewing on personal gadget. An official statement said, “The name hence inspired by the ‘O’ symbolising the circle that encompasses our universe and the entertainment we seek in it – the world of Zee.”
Zee Entertainment Enterprises Limited MD and CEO Puneet Goenka said, “In India, entertainment is life. The fact that today people are finding it easy to cut away from appointment viewing and are able to watch their chosen entertainment anytime and anywhere, has only driven consumer expectations higher. The video on demand platform has become the need of the hour and we are excited to bring to our viewers this whole new level of entertainment. OZEE will offer a user friendly platform and the comfort of watching your favourite ZEE show/movie at your convenience. Living in the ‘instant’ era, OZEE will make content available within minutes of its television telecast. With this offering, we hope to conquer the hearts of our viewers as much as we have been doing with our other products.”
Zee Digital Convergence Limited CEO Debashish Ghosh added, “We believe that OZEE will define the future consumption benchmarks of Entertainment Content from ZEEL and deliver an effortless and pleasurable experience to all viewers of On Demand content on OZEE – irrespective of location, age group, SEC and comfort with technology platforms. While OZEE will deliver the best entertainment content from ZEE – which viewers have loved over decades – it is also designed to make the viewing experience truly unique and trouble free. We hope the world will love what OZEE has to offer”.
OZEE will launch with the following shows across each channel:
The platform will also showcase exclusive content, be it award shows, movie premieres or concerts; anything and everything to do with entertainment.
iWorld
Pocketful appoints Prateek Singh as CEO to drive next growth phase
Ex-Bajaj Broking executive to scale digital investing platform in India
MUMBAI: Pocketful has appointed Prateek Singh as its chief executive officer, marking a key leadership move as the company looks to scale its presence in India’s fast-evolving investment market.
Backed by the three-decade legacy of Pace Group, Pocketful is positioning the appointment as a strategic step to accelerate growth and strengthen its foothold among retail investors.
Singh brings over 13 years of experience in building digital financial platforms, with expertise spanning customer acquisition, product development and business expansion. He joins from Bajaj Broking, where he served as chief growth officer and played a key role in enhancing the company’s digital capabilities and platform experience.
Commenting on the appointment, Pocketful co-founder Sarvam Goel said, “Prateek’s appointment represents an essential milestone for Pocketful as we expand our operations and strengthen our position in the Indian investment market.” He added that Singh’s experience aligns closely with the company’s vision of building a user-focused, technology-driven platform.
For his part, Singh said, “I am truly excited to join Pocketful at such a pivotal stage of its growth journey,” highlighting the rising retail participation and shift towards digital investing in India. He added that the focus will be on simplifying the investing experience and enabling more informed participation in capital markets.
Pocketful offers zero brokerage on equity delivery trades, along with no account opening charges and lifetime zero annual maintenance fees, positioning itself as an accessible platform for new-age investors. It also caters to active traders with advanced tools and features such as margin trading and its in-house intelligence layer, Pocketful GPT, designed to assist with trade ideas and portfolio analysis.
The company has recently expanded into mutual funds, signalling its ambition to evolve into a full-stack investment platform. With Singh at the helm, Pocketful is looking to ride the wave of India’s growing retail investor base and sharpen its competitive edge in the crowded brokerage space.
