MAM
Chimp&z Inc acquires Yellophant Digital foraying into AI-led marketing
Mumbai: Mumbai-based ROI-focused agency Yellophant Digital, started by Preksha Sheth, Angad Singh Manchanda, & Lavinn Rajpal in 2020 to cater to startups and SMEs, has officially been acquired by the independent global advertising agency Chimp&z Inc. As a way forward, Preksha Sheth has exited the agency’s management, giving Chimp&z Inc a hold of the company.
This acquisition marks a milestone in Yellophant’s young journey, and Chimp&z Inc aims to expand its service offerings to MSME brands, startups, & emerging brands in the Indian ecosystem with this venture. Yellophant Digital is eager to introduce its new team and rebrand as ‘Yellophant’, bringing fresh AI-driven affordable solutions for young brands in the Indian subcontinent. Together, Chimp&z Inc and Yellophant aim to lead AI-integrated marketing solutions to cater to budgeted clients efficiently. These solutions encompass artificial intelligence, data tracking on social media, content creation using generative AI, films, corporate AVs, and animated short videos, which will help marketers find a niche and top-quality design language. These solutions help improve efficiency and error reduction, provide easier customization, and increase campaign ROI for better results.
With its operations continuing from its Mumbai headquarters, Yellophant’s team of 20 plus professionals will now work with the employees of Chimp&z Inc thus strengthening their global deliveries. Yellophant’s proven success in collaborations with brands such as Tata Starbucks, Siyaram’s, Complan Nutrigro, Cadini, Klenvor, Kiddoze, Oxemberg, Edmingle, 1Rivet, CarBoli, mySmilist, Beleaf Organics, Mezaya, ExpertMFD, and others showcases a compelling fusion of experience and innovation in their collective journey.
Commenting on the recent acquisition, co-founders Angad Singh Manchanda and Lavinn Rajpal commented, “With this acquisition, we aim to remodel Yellophant into a future-proof agency with new-age digital solutions. Our commitment to innovation propels Chimp&z Inc’s global network to new heights. This growth will help us accommodate the new developments in the industry. Marketing is soon going to be about how smart your channels are rather than how many channels you use for marketing, this change is going to be led by artificial intelligence, & with this venture, we aim to do that by delivering cutting-edge digital solutions to our clients.”
Digital
Content India 2026 opens with a copro pitch, a spice evangelist and a £10,000 prize for Indian storytelling
Dish TV and C21Media’s three-day summit puts seven ambitious projects before an international jury, and two walk away with serious development money
MUMBAI: India’s content industry gathered in Mumbai this March for Content India 2026, a three-day summit organised by Dish TV in partnership with C21Media, and it wasted no time making a statement. The event opened with a Copro Pitch that put seven scripted and unscripted television concepts before an international panel of judges, and by the end of it, two projects had walked away with £10,000 each in marketing prize money from C21Media to support development and international promotion.
The jury, comprising Frank Spotnitz, Fiona Campbell, Rashmi Bajpai, Bal Samra and Rachel Glaister, evaluated a shortlist that ranged from a dark Mumbai comedy-drama about mental health (Dirty Minds, created by Sundar Aaron) to a Delhi coming-of-age mystery (Djinn Patrol, by Neha Sharma and Kilian Irwin), a techno-thriller about a teenage gaming prodigy (Kanpur X Satori, by Suchita Bhatia), an investigative crime drama blending mythology and modern thriller (The Age of Kali, by Shivani Bhatija), a documentary on India’s spice heritage (The Masala Quest, hosted by Sarina Kamini), a documentary on competitive gaming (Respawn: India’s Esports Revolution, by George Mangala Thomas and Sangram Mawari), and a reality-horror competition merging gaming and immersive fear (Scary Goose, by Samar Iqbal).
The session was hosted by Mayank Shekhar.
The two winners were Djinn Patrol, backed by Miura Kite, formerly of Participant Media and known for Chinatown and Keep Sweet: Pray & Obey, with Jaya Entertainment, producers of Real Kashmir Football Club, also attached; and The Masala Quest, created and hosted by Sarina Kamini, an Indian-Australian cook, author and self-described “spice evangelist.”
The summit also unveiled the Content India Trends Report, whose findings made for bracing reading. Daoud Jackson, senior analyst at OMDIA, set the tone: “By 2030, online video in India will nearly double the revenue of traditional TV, becoming the main driver of growth.” He noted that in 2025, India produced a quarter of all YouTube videos globally, overtaking the United States, while Indians collectively spend 117 years daily on YouTube and 72 years on Instagram. Traditional subscription TV is declining as free TV and connected TV gain ground, forcing broadcasters to innovate. “AI-generated content is just 2 per cent of engagement,” Jackson added, “highlighting the dominance of high-quality human content. The key for Indian media companies is scaling while monetising effectively from day one.”
Hannah Walsh, principal analyst at Ampere Analysis, added hard numbers to the picture. India produced over 24,000 titles in January 2026 alone, with 19,000 available internationally. The country now accounts for 12 per cent of Asia-Pacific content spend, up from 8 per cent in 2021, outpacing both Japan and China. Key exporters include JioStar, Zee Entertainment, Sony India, Amazon and Netflix, delivering over 7,500 Indian-produced titles abroad each year. The top importing markets are Saudi Arabia, the UAE, Egypt, the United States and the Philippines. Scripted content dominates globally at 88 per cent, with crime dramas and children’s and family titles performing particularly strongly.
Manoj Dobhal, chief executive and executive director of Dish TV India, framed the summit’s ambition squarely. “Stories don’t need translation. They need a platform, discovery, and reach, local or global,” he said. “India produces more movies than any country, our streaming platforms compete globally, and our tech and creators win international awards. Yet fragmentation slows growth. Producers, platforms, and tech move in different lanes. We need shared spaces, collaboration, and an ecosystem where ideas, technology, and people meet. That is why we built Content India.”
The data, the pitches and the prize money all pointed to the same conclusion: India is not waiting for the world to discover its stories. It is building the infrastructure to sell them.
