MAM
Mother’s Recipe launches Taste ka Dhamaka campaign on Pune Municipal Corporation Buses
Mumbai: Mother’s Recipe, famous for its tasty flavours, is thrilled to announce the start of its lively ‘Taste ka Dhamaka’ campaign in Pune. To connect with Punekar and share the goodness of their new range of sauces, Mother’s Recipe has decked the Pune buses running through the city with colourful ads featuring their convenient 85g sauce packs.
Following the success of their campaign on Mumbai local trains, Mother’s Recipe is now spreading the joy to the streets of Pune. The ‘Taste ka Dhamaka’ campaign is all about their message ‘Get a small pack, make anything you want!’ highlighting how easy and versatile their sauces are. The ads on Pune Municipal Corporation buses will catch commuters’ eyes, tempting them with the delicious flavours of Mother’s Recipe Sauces.
Mother’s Recipe executive director Sanjana Desai shared her excitement, saying, “We are thrilled to bring the ‘Taste ka Dhamaka’ campaign to Pune. With our new sauces, we want to offer Puneites tasty and convenient options for cooking. Through this campaign, we aim to introduce our new Recipe Sauces to Pune and create buzz around our brand.”
The campaign’s goal is not only to let people know about the new sauces but also to boost confidence among sellers and increase sales. The ‘Taste ka Dhamaka’ campaign shows Mother’s Recipe’s dedication to customer-focused marketing. By using Pune Municipal Corporation buses, the brand hopes to reach a wide audience and make a mark in the market.
The product range is now available at your neighbourhood store and leading supermarket chains like Reliance Fresh.
Brands
Axis Bank named Official Banking Partner of DP World PGTI
Partnership supports all tournaments this season to grow professional golf in India.
MUMBAI: Axis Bank just teed up a hole-in-one partnership because when a bank sponsors golf’s biggest swing in India, even the fairways feel more financially secure. Axis Bank has been appointed Official Banking Partner of the DP World Professional Golf Tour of India (DP World PGTI), strengthening its commitment to sporting excellence and community engagement while backing the growth of professional golf across the country.
Under the partnership, Axis Bank will support all DP World PGTI tournaments this season, contributing to talent development, enhanced tournament experiences and wider fan engagement. The collaboration aligns the bank’s values of precision, discipline and trust with the Tour’s focus on performance and opportunity.
Axis Bank executive director Munish Sharda said, “We are pleased to partner with DP World PGTI as its Official Banking Partner. Golf embodies precision, discipline, and a pursuit of excellence qualities that strongly reflect who we are at Axis Bank. This association also strengthens our engagement with India’s growing premium customer segments, where the sport has a deep and enduring connect.”
Professional Golf Tour of India president Kapil Dev said, “We are extremely pleased to welcome Axis Bank as a Tour Partner of the DP World Professional Golf Tour of India. Partnerships of this stature play a vital role in strengthening the foundation of the Tour, enhancing opportunities for our players, and expanding the sport’s reach across the country.”
Professional Golf Tour of India CEO Amandeep Johl added, “Axis Bank’s strong legacy of excellence, innovation, and nationwide reach aligns perfectly with DP World PGTI’s goal to elevate professional golf in India and provide greater opportunities for our players.”
In a sport where every stroke counts and every partnership drives distance, Axis Bank isn’t just backing golfers, it’s investing in the fairway to future, turning India’s greens into a stage where precision meets passion and every drive has the power to inspire.
