GECs
Turner channels build buzz around ‘Batman v/s Superman: Dawn of Justice’
MUMBAI: With the craziness surrounding the Batman v/s Superman: Dawn of Justice movie which will hit the cinema halls on 25 March, Turner operated channels are pulling out all stops to make viewers a key part of the experience. The celebrations will kick-start with a competition to attend exclusive red carpet events in India and Europe. Winners will also get the opportunity to win exclusive merchandise.
There is also a special treat for fan-boys and girls on Toonami, which will showcase special Batman and Superman movies on Saturdays and Sundays at 11:45 am. On the other hand, all of Turner’s kids channels- Cartoon Network, POGO and Toonami will also have special contests for the superhero fans that will help them win exclusive movie merchandise.
Living up to its new brand philosophy #LikeNeverBefore, HBO will give the consumers once in a lifetime opportunity via its new mobile app. Viewers can download RUSHH, and can get a chance to enter a competition to win a chance to rub shoulders with celebrities on red-carpet premiere events in London, Delhi and Mumbai.
WB channel will also air a spellbinding ‘choose your side’ teaser which will be promoted across social media and numerous digital platforms.
