Brands
LeEco bags the Most Promising Smartphone Brand Award by TeleAnalysis
MUMBAI: In less than three months LeEco formally entered into India, the company crossed another milestone in its journey to become top three mobile players in the market. LeEco bagged the “Most Promising Smartphone Brand” award in the TeleAnalysis Customer Satisfaction Survey on 17 March in New Delhi, India.
The award was based on an extensive nationwide survey conducted by TeleAnalysis in the last three months. Sample size was around 12,000 with 3,000 consumers from each zone -east, west, north and south.
The results of the survey proved that consumers appreciated LeEco’s brand as well as its products. And the award is a testimony of the consumers’ faith in LeEco’s products.
This is not just another feather in LeEco’s cap as the company has not only managed to pip ahead of other established brands in this cluttering market, but also been able to generate a loyal and a reasonably large clientele base within a short span of time. The brand recognition is a no mean feat considering that the mobile phone maker entered the Indian market only a couple of months ago.
The “Most Promising Smartphone Brand” award was given to LeEco by Anupam Shrivastava, Chairman and Managing Director, BSNL at the TeleAnalysis Device World 2016 conference held at New Delhi on March 17.
Around 250 people from Telecom industry including high-profile speakers from various smartphone and telecom companies like Samsung, Reliance Jio, Motorola, Micromax, huawei, and Intex as well as from government agencies participated in the TeleAnalysis Device World 2016.
LeEco had recently offered an exchange offer for 2 days on E-commerce site, Flipkart, for buyers to grab on the exciting offers. Of late, LeEco days on E-commerce portal, Flipkart have become blockbusters in the mobile phone industry.
LeEco has launched two phones in India – Le 1s and Le Max. Within only February, LeEco had sold more than 200,000 Le 1s, the flagship killer device in India, making several industry records concerning flash sale quantity and time.
The company is planning to embed different types of contents to its Superphones and offer it to the phone buyers on a platter. This initial “Device+Content” strategy adopted by LeEco in the world’s second largest smartphone market has already garnered rave reviews starting from bloggers and gadgets freaks to common buyers.
Brands
Faber-Castell India appoints Sunaina Haldar as director – marketing
With stints at Tata, SleepyCat and ADF Foods under her belt, Haldar is primed to redraw Faber-Castell’s brand story
MUMBAI: Faber-Castell India has poached Sunaina Haldar from ADF Foods, appointing her director – marketing as the German stationery brand looks to muscle up in a category that is rapidly reinventing itself around creativity and self-expression.
Haldar hit the ground running. “My first couple of weeks have been incredibly energising, understanding consumers, visiting markets, engaging with retailers and immersing myself into the world of Faber-Castell Group,” she said.
She arrives with considerable firepower. At ADF Foods, Haldar ran marketing across India and international markets for a portfolio spanning Ashoka, Aeroplane, Camel and ADF Soul. Before that, she was vice-president – marketing at direct-to-consumer mattress brand SleepyCat, where she helmed brand, content and performance marketing. Her résumé also includes a stint leading marketing, new product development and CRM for Tata SmartFoodz at Tata Consumer Products, no small proving ground.
Between corporate roles, Haldar also operated as a fractional CMO for early-stage startups, building marketing strategy and operational structures from scratch, a signal that she knows how to move fast with limited resources.
With 18 years straddling FMCG, D2C and the startup world, Haldar now takes the reins at a brand that has long owned the classroom but is clearly hungry for the living room. In a stationery market where the pencil has become a lifestyle statement, Faber-Castell has picked someone who knows exactly how to sell that story.
