MAM
Havas Media Group awarded the Integrated Media Mandate of MoneyView.in
MUMBAI: Havas Media Group India has been awarded the integrated media mandate of MoneyView.in. The account will be handled from the Havas Media’s Bengaluru office.
Money View is a money management app, trusted by over 3 million users claims the company. With an objective to drive financial fitness for all, Money View claims that it helps users stay within budget by enabling them to track their expenses automatically while categorising their spending pattern, so that users Spend wisely and Save more
MoneyView.in co-founder PuneetAgarwal, “We have a unique product that has already seen tremendous traction in the market. We recently launched our Investment product feature that will take Money View to the next level, where users can Manage, Save and Grow their Money – all from within the App. And with the kind of exponential growth we are aiming at, we wanted to partner with an agency that helps us achieve this vision. Havas Media had a keen understanding of our business and displayed tremendous passion for it. I am sure that it will help craft compelling communication strategies for MoneyView.”
Havas Media Group, India and South Asia CEO Anita Nayyar said, “This win further consolidates our position as the destination agency for the New Age Entrepreneurial clients. We look forward to their explosive growth.”
Havas Media Group-India managing director Mohit Joshi, “This is a brilliant win and further consolidates our position in the Bangalore market. Our commitment towards developing a specialist offering for the new age entrepreneurial clients has been the key reason for our tremendous success in this space. We are pretty sure that 2016 will be a spectacular year for Havason the back of an absolutely fantastic 2015!”
Earlier this month, Havas Media had bagged the account for financial services platform for affordable housing Brick Eagle account and the integrated media mandate of Spice Mobiles after a multi-agency pitch. The former is being handled by the group’s Mumbai office, while the latter from its Gurgoan office. In 2015, Havas Media won more than Rs 300 crore of new business.
MAM
Bharat Vedica launches ‘From Beehives to Bottle’ campaign
Honey brand uses honeycomb-inspired hexagon bottle and reels to celebrate nature’s craft.
MUMBAI: Bharat Vedica just bottled nature’s buzz because when bees build the perfect shape, the smartest thing a brand can do is copy the homework. Bharat Vedica, the wellness-focused organic brand under A Patel Venture, has rolled out a digital-first campaign titled ‘From Beehives to Bottle’ that traces honey’s journey from blossom to breakfast table. The storytelling series of Instagram reels follows bees collecting nectar, the transformation inside the hive, and the final bottling turning a quiet natural process into engaging short-form content.
At the centre of the narrative is the brand’s new hexagon-shaped honey bottle, directly inspired by the honeycomb’s geometry widely regarded as one of nature’s most efficient designs. The shape serves as both packaging innovation and visual metaphor for precision, balance and harmony in every drop.
Nutritionist Kiran Kukreja (Nutty Over Nutrition) appears in the campaign content, explaining raw honey’s everyday benefits and its role in modern wellness routines.
The reels have driven strong performance on Instagram, with the brand recording a high double-digit month-on-month increase in follower acquisition and impressions reaching multiples of the existing base significantly boosting top-of-funnel visibility and discovery among premium consumers.
Bharat Vedica MD Arvind Patel said, “Bees build honeycombs with remarkable precision, creating a structure that represents efficiency, balance, and harmony. The hexagon bottle draws inspiration from that natural design, translating the beauty of the hive into something people can experience in their everyday kitchens.”
The refreshed raw honey range includes Ajwain Flower Honey, Rose Petal Honey, Forest Honey and Saffron (Kesar) Honey, available in 250 g and 500 g sizes. It is currently sold on the brand’s website and Amazon, with wider retail availability planned soon.
In a wellness world full of loud promises, Bharat Vedica quietly lets the bees do the talking proving that sometimes the sweetest story isn’t invented in a boardroom, it’s already humming away in a hive.
