iWorld
Arre to launch new series ‘A.I.SHA – My Virtual Girlfriend’
MUMBAI: Arre, the digital media brand co-founded by Ronnie Screwvala, B. Saikumar and Ajay Chacko will premiere a new sci-fi thriller series titled A.I.SHA – My Virtual Girlfriend. The platform has associated with Gillette Flexball for the series which will release on 9 April 2016.
The web series is the story of a relationship between a man and woman…only, the woman is the first-of-its-kind Artificial Intelligence Simulated Humanoid Assistant (A.I.SHA), created by the show’s protagonist, Sam.
Tech geek and coder Sameer Luthra (Sam) is frustrated with life and his soul-sucking boss (Sid, played by Raghu Ram). A.I.SHA, his secret project, is what keeps him going. A.I.SHA is the best thing that ever happened to Sam. A.I.SHA is beautiful, A.I.SHA is smart. A.I.SHA is also crazy. Can A.I.SHA redeem or ruin Sam’s life? Do we truly understand the power of Artificial Intelligence (AI)? What if AI was to become self-aware? Is it man and machine or man versus machine?
Produced by Raghu Ram and Rajiv Laxman through their first production venture, Monozygotic, Ram will also be seen playing a pivotal role in the show. “I’m very excited to step into creating fiction for the first time in my career with A.I.SHA. With the arrival of a new-age digital media destination like Arré, there is a scope for telling fresh, new, and edgy stories for young people that’ll never be told on TV. I hope the new viewers like what we’ve worked so hard to create,” said Ram.
Commenting on the association and the initiative, Gillette India country marketing manager Karthik Srivatsan said, “Gillette is extremely proud to collaborate with Arré in launching, A.I.SHA, India’s first digital sci-fi thriller web series. The partnership resonates the core belief at the heart of Arré and Gillette. While Gillette’s core philosophy has always been to innovate, to serve evolving consumer needs, Arré has come up with this modern-age content destination in line with evolving viewership patterns. While, with the recent launch of Gillette FlexBall, Gillette has rebuilt the modern man’s shaving with the revolutionary FlexBall technology that has been specifically engineered to provide a three dimensional motion for the ultimate shaving experience, A.I.SHA is the first-of-its-kind clutter-breaking online series, which we are sure will keep the audience glued.”
To bring technical authenticity, the series has also partnered with Palo Alto Networks, the next-generation security company,as the cyber security advisers and Dell as the technology partner.
Watch the trailer of the web series:
A.I.SHA #MyVirtualGirlfriend Trailer | An Arre Original Web Se…
Sam is a 26-year-old app developer, a loner and a loser, until he creates the most beautiful app of his life. His revenge on his bullying boss, Sid, is his magnum opus – A.I.SHA. But all is not perfect with his perfect creation. What happens when the app gets a mind of her own? Sam can run, but can he hide from his Virtual Girlfriend? #MyVirtualGirlfriend
Posted by Arre on Tuesday, April 5, 2016
iWorld
Prime Video and Hrithik Roshan reunite for quirky heist comedy Mess
HRX Films expands pact with quirky heist comedy set for production
MUMBAI: Prime Video is doubling down on its partnership with Hrithik Roshan, announcing a new comedy film Mess that promises chaos, chuckles and a clever twist on the classic heist.
Produced by Hrithik Roshan and Eshaan Roshan under HRX Films, a division of FilmKraft Productions, the film is being made in association with Soda Films Lab. Directed by Rajesh A Krishnan, Mess marks the second collaboration between the streaming platform and HRX Films after the upcoming thriller Storm.
At the heart of Mess lies an unusual premise. A group of robbers break into the home of a man with OCD, only to find themselves outmatched in a night-long standoff that flips the script on who is really in control. It is a set-up that blends tension with humour, turning a break-in into a breakdown of expectations.
Prime Video India director and head of originals Nikhil Madhok said, “A good story should surprise and entertain, and Mess does both with ease. It brings together a unique premise, memorable characters and a tone that keeps you laughing throughout.”
He added that the collaboration with HRX Films continues to grow stronger, with the new film reflecting a shared appetite for bold and original storytelling.
Hrithik Roshan said, “After Storm, Mess feels like a natural next step in our journey with Prime Video. The film captures the kind of unconventional storytelling we want to champion, with Rajesh bringing a distinctive voice to the narrative.”
Director Rajesh A Krishnan said, “The world of Mess is a mix of comedy and chaos, unusual enough to keep audiences on edge while still delivering humour. It has been a deeply collaborative and creatively fulfilling experience.”
The original screenplay comes from Paul Soter, with adaptation and dialogues by Kapil Sawant, adding another layer of craft to the film’s offbeat narrative.
As production gears up, Mess looks ready to live up to its name, serving up a delightful tangle of mayhem, mischief and movie magic for audiences in India and beyond.
