Ad Campaigns
OgilvyOne is the leader in Gartner’s Magic Quadrant for Global Digital Marketing Agencies Report 2016
MUMBAI: OgilvyOne Worldwide has been named a leader in Gartne’s Magic Quadrant for Global Digital Marketing Agencies report. Gartner is the world’s leading information technology research and advisory company.
OgilvyOne Worldwide is the only traditional marketing agency to be named a Leader in the report, which evaluated 21 digital agencies based on 15 different criteria. According to Gartner, Global Digital Marketing Agency Leaders “possess deep, broad capabilities across all competencies – most notably related to strategic services (which include business strategy and digital business transformation skills). Leaders implement comprehensive, effective solutions that leverage sizable investments in creative talent and marketing technology. While Leaders have attributes of fast followers, they invest their own R&D dollars to set market direction. As a result, Leaders are the providers to watch in the ongoing evolution and transformation of marketing in a digital world.”
OgilvyOne Worldwide’s chairman and CEO Brian Fetherstonhaugh said, “We believe OgilvyOne’s strong performance in Gartner’s Magic Quadrant for Global Digital Marketing Agencies report is testimony to our decades-long commitment to delivering unsurpassed innovative digital solutions for clients. None of this would be possible without the talented and skilled practitioners at OgilvyOne and our amazing clients who drive us to new digital heights every day. “
The agency has made a significant investment in technology through strategic acquisitions including Verticurl (marketing automation provider), Bottle Rocket (mobile application developer) and Pennywise (web developer) among others. It has expanded its global footprint in Africa, Brazil and the Middle East and has pioneered a proprietary strategic planning, delivery and optimization process called DAVE.
NATIONAL: Amazon Ads has laid out a sharply tech-led vision for the advertising industry in 2026, arguing that artificial intelligence, streaming TV and creator partnerships will combine to turn brand building into a more precise, performance-driven business.
At the heart of the shift, the company says, is the fusion of AI with Amazon’s vast trove of shopping, browsing and streaming signals, allowing advertisers to move beyond blunt reach metrics to campaigns designed around real customer behaviour.
“The future of advertising is not about reaching more people, but the right people with messages that resonate,” said Amazon Ads India head and vice president Girish Prabhu. “By combining AI with deep customer insights, we help brands move from broadcasting campaigns to having meaningful conversations wherever audiences spend their time.”
One of the biggest changes, according to Amazon Ads, will be the collapse of the wall between media planning and creative development. Retail media, powered by first-party data, is increasingly shaping everything from brand discovery to final purchase, pushing marketers to design campaigns around audience insight rather than internal instinct.
AI is also moving from a support tool to a creative engine. Agentic AI, which automates and accelerates production, is expected to make high-quality creative accessible even to small businesses, compressing weeks of work into hours and giving challengers the ability to compete with larger brands on speed and scale.
Behind the scenes, AI-driven analytics will take on a bigger role in campaign optimisation, identifying patterns, spotting opportunities and recommending actions that would previously have required teams of analysts.
Streaming TV is another big battleground. With India’s video streaming audience now above 600 million and connected TV users at 129.2 million in 2025, advertisers are set to treat streaming not just as a branding channel but as a performance engine, measured increasingly by sales, sign-ups and bookings rather than just reach.
Finally, Amazon Ads sees creators and contextual advertising reshaping how brands tell stories. Creators will act less like influencers and more like long-term partners, while scene-aware ads on streaming platforms will allow brands to insert hyper-relevant offers into the flow of what viewers are watching.
Taken together, Amazon Ads argues, these shifts mark a move towards advertising that is both more human and more measurable, where AI handles the complexity, and creativity does the persuading.
