MAM
Rajeev Sharma moves on from Leo Burnett
MUMBAI: After spending more than 23 years at the agency, Leo Burnett national planning director Rajeev Sharma has decided to move on to explore newer avenues.
Sharma joined Leo Burnett in 1994 as vice president based out of the agency’s Delhi office and after three years he moved to Mumbai to lead planning as national planning director.
Rajeev spearheaded strategy for many brands and partnered them in their success for years together. Some of the brands he has worked on include McDonald’s, Godrej Consumer Products, Bajaj Auto, Heinz, Complan, Glucon D, Thums Up, Maaza, Minute Maid, Limca, Reebok, Ariel, Ezee, Cinthol, Bajaj Electricals, HDFC Life, HDFC Bank, Anchor, Sony Entertainment Television, Tata Capital, Dabur, Pillsbury, Iodex, etc.
Rajeev has played a significant role in building Leo Burnett’s reputation as India’s most trusted integrated communications company that has a sharp focus on strategy. He is also instrumental in bringing Leo Burnett’s best global practices to India.
Commenting on this development Sharma said, “After 23 years, it is time for me to bid a fond farewell to a fabulous organisation, amazing colleagues and equally amazing clients. I am proud of what the agency stands for, for what it has achieved and what it is in the process of becoming. The momentum we have gained recently will give us the scale and the capability to play a big role in the transformation the industry is going through. As I prepare for the next chapter of my life, I shall watch with great satisfaction the success Leo Burnett is sure to notch up in the future.”
Leo Bunett CEO for South Asia Saurabh Varma added, “Rajeev set up Leo Burnett’s planning function from scratch and since then has led a robust team that has grown many brands in complex market scenarios, in the process winning many awards. Under his leadership, we produced some of the most iconic and culturally rooted campaigns by approaching consumers through a human lens. I thank Rajeev wholeheartedly and wish him the very best for his future endeavours.”
MAM
Britannia Toastea launches winter chai campaign in North India
Schbang conceptualises street activations and raw film celebrating classic rusk + chai pairing.
MUMBAI: Britannia Toastea just dunked itself into winter mornings because nothing says “cold snap” like hot chai meeting a kadak rusk for the ultimate comfort combo. Britannia Toastea has rolled out its winter campaign across North India, zeroing in on the simple, universal truth that chai is never truly enjoyed alone and in the biting cold, the most unbeatable pairing is a steaming cup with Britannia Toastea. Conceptualised by Schbang, the initiative captures the season’s authentic rituals where strangers at railway stations and roadside tapris become instant companions over shared warmth and conversation.
The campaign brings chaiwalas into the spotlight with the call, “Chai Chai Chai, Garam Garam Chai, saath mein lelo Toastea, yeh hai meri raai” not as a sales line, but as genuine street wisdom from someone who knows the perfect match when they see it. Passers-by are offered Toastea with their hot chai, creating unscripted sampling moments that feel organic and joyful. Shot in raw, vlogger-style footage, the film shows real reactions, laughter, and the quiet satisfaction of dunking a rusk into tea no manufactured emotion, just everyday winter comfort.
Britannia general manager Shekhar Agarwal said, “Winter amplifies tea-time consumption, making it a season of high relevance for the rusk category. Our campaign captures the warm, unfiltered moments shared between chai and Britannia Toastea.”
Schbang creative director for West & North Puru Agarwal added, “We went straight to the touchpoints where this pairing lives, captured genuine reactions in a style that feels true to the streets, and let the experience speak for itself. When you respect culture instead of interrupting it, connection follows.”
Running throughout January, the campaign blends on-ground activations at high-traffic locations with digital amplification, turning authentic winter-street stories into shareable content. In a season when comfort is king, Britannia Toastea isn’t just riding the chai wave, it’s quietly reminding everyone why the crunchiest rusk and the hottest chai have always belonged together.
